隨著移動(dòng)設(shè)備的普及,越來(lái)越多的企業(yè)都紛紛開(kāi)始構(gòu)建手機(jī)端網(wǎng)站,那么作為一名專業(yè)的SEOer,如何優(yōu)化移動(dòng)端手機(jī)網(wǎng)站呢?
With the popularity of mobile devices, more and more enterprises have started to build mobile client sites, so as a professional SEOer, how to optimize the mobile phone web site?
第一,移動(dòng)端手機(jī)網(wǎng)站的域名選擇
First, the mobile phone website domain name
移動(dòng)端手機(jī)網(wǎng)站的域名選擇與PC端相似,都應(yīng)該盡量選擇簡(jiǎn)單、易記、含有關(guān)鍵詞的域
Mobile phone website domain name similar to PC choice, should try to choose simple, easy to remember, contain keyword domain
第二,移動(dòng)端網(wǎng)站結(jié)構(gòu)優(yōu)化
Second, the mobile terminal website structure optimization
相信大家不難發(fā)現(xiàn),在PC端瀏覽網(wǎng)站時(shí),無(wú)論是長(zhǎng)度還是寬度都是非常合理的,而在手機(jī)屏幕上瀏覽時(shí)總會(huì)有些頁(yè)面展現(xiàn)不全面的問(wèn)題,所以,網(wǎng)站要采用合理的扁平試樹(shù)形結(jié)構(gòu),還要有清晰的導(dǎo)航系統(tǒng);
Believe that everyone is not hard to find, in PC browsing the site, both in length and width is very reasonable, but there's always some page when browsing on the phone's screen to show the problem of incomplete, so the website try to adopt reasonable flat tree structure, but also a clear navigation system;
第三,網(wǎng)站打開(kāi)速度
Third, the website open speed
現(xiàn)在的手機(jī)用戶通常是使用3G或4G網(wǎng)絡(luò)的,所以當(dāng)你的網(wǎng)頁(yè)過(guò)大,網(wǎng)站的打開(kāi)速度就會(huì)加長(zhǎng),那么網(wǎng)站的跳出率高了,用戶體驗(yàn)自然也會(huì)下降;
Now mobile phone users are usually use 3 g or 4 g network, so when your web page is too large, website open speed will be longer, so website bounce rate is high, the user experience nature will decline;
第四,移動(dòng)端網(wǎng)站的關(guān)鍵詞優(yōu)化
Fourth, the mobile terminal site keyword optimization
因?yàn)橐苿?dòng)端與PC端的顯示媒介不一樣,所以在選擇關(guān)鍵詞時(shí)也會(huì)有所差異,譬如,你想在濟(jì)南某個(gè)地方來(lái)個(gè)短途旅游,那么你就會(huì)搜索濟(jì)南+地點(diǎn)+景點(diǎn),所以,小編建議各位SEO在優(yōu)化移動(dòng)端關(guān)鍵詞時(shí),應(yīng)擇優(yōu)選擇核心關(guān)鍵詞的搜索下拉詞或相關(guān)詞作為目標(biāo)關(guān)鍵詞;
Because of mobile terminal and the PC display medium is different, so when choosing keywords will also vary, for example, you want to somewhere in jinan to a short trips, you will search jinan + location + attractions, so small make up recommend you SEO keyword on the optimization of mobile end, should be the preferred choice of core keywords search drop-down words as the target keywords or related words,
第五,內(nèi)容建設(shè)策略
Fifth, content construction strategy
無(wú)論是PC端還是手機(jī)移動(dòng)端,在內(nèi)容建設(shè)中都應(yīng)該考慮用戶的需求和熱點(diǎn)時(shí)實(shí);
Both PC and mobile terminal, in the content should be considered in the construction of user requirements and focus in the firm;
第六,F(xiàn)LASH及跳窗元素的控制
Sixth, FLASH and control the flies out of the window elements
要知道,能在PC端中使用的技術(shù),不一定就能在手機(jī)端使用,例如一 些移動(dòng)設(shè)備就是不支持flash的,如果頁(yè)面使用了flash,用戶根本就不能看到任何內(nèi)容,再者說(shuō)flash的占用空間非常大,打開(kāi)速度更是受影響,所以對(duì)于移動(dòng)用戶來(lái)說(shuō),這種方法是非常不可取的;
Want to know, can be used in PC technology, not necessarily in the mobile terminal can be used, such as a mobile device is not support flash, if the page used the flash, users won't see any content, furthermore said flash take up the space is very large, open speed is affected, so for mobile users, this method is very undesirable;
第七,移動(dòng)端網(wǎng)站要做好與PC端網(wǎng)站之間的互換
Seventh, mobile web site to swap between with PC web site
在移動(dòng)端網(wǎng)站建設(shè)時(shí),需要確保移動(dòng)網(wǎng)站與PC網(wǎng)站之間,應(yīng)該有相應(yīng)的導(dǎo)航或鏈接使移動(dòng)端與PC端切換;
On the mobile end website construction, need to make sure between mobile and PC site, there should be a corresponding navigation or link to make the mobile terminal and PC switch;
總結(jié):小編覺(jué)得無(wú)論是移動(dòng)搜索優(yōu)化還是PC端優(yōu)化,都離不開(kāi)用戶體驗(yàn),只有做好了用戶體驗(yàn),你的排名和權(quán)重才不至于成了一個(gè)夢(mèng)!
Conclusion: small make up feel whether mobile search optimization or PC optimization, cannot leave the user experience, only making the user experience, your ranking and weights are not a dream!